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Friday, August 07, 2009
Michael Rowell, PR & Marketing Coordinator

Bluware completes rebranding efforts with G4 Creative

Houston, TX – Bluware, Inc. began looking at redeveloping their image at the beginning of 2009 as part of their building expansion and recent growth.  To accomplish this task they reached out to G4 Creative, a graphic design company located in Northwest Houston.

G4 Creative was founded in September of 2001 with a vision of excellence in the design community. Over the years, as a team, we have discovered many rock solid design methods with proven successes. We begin all projects by researching each of our client’s markets from retail, food services, IT, health, government to financial and many more. We evaluate each client’s target audience, budget, company personality, mission, and overall culture. Then we explore all relevant design, layout, and color possibilities for each client. The end result is the creation of a strong brand that meets the needs of every client.

At the end of the project Bluware couldn’t agree more.  “Working with G4 has been a great experience.  They’ve been able to capture the spirit of who Bluware is and translate that into a cohesive brand.  We’ve already started to see a reaction from our new logo, and are excited about how the new website will be received,” said Michael Rowell, PR & Marketing Coordinator at Bluware.  The logo itself, meant to invoke the feeling of sharp, forward thinking teams, was chosen after six rounds of comps.  “We knew what we were looking for as soon as we saw it,” Rowell said.  “G4 did an excellent job of taking our abstract ideas and concepts and putting pent-to-screen, as it were, to give us something tangible.

All told, the multi-month project included the redesign of Bluware’s logo, business cards, letterhead, tradeshow booth, and website.  All of were custom designed by G4 in collaboration with Bluware over a period of five months.

 

 

Monday, June 8, 2009
Michael Rowell, PR & Marketing Coordinator

Bluware hires new Business Development Manager

Houston, TX – Don Rohrer was hired on June 8, 2009, by Bluware, Inc. as a Business Development Manager in the company’s sales department.  Don has provided enterprise software and services solutions to the energy and manufacturing industries since 1998. He is instrumental in aligning IT and business processes to support corporate objectives. Don specializes in: Account Development, Strategic & Tactical Planning, Solution Development, Information Life Cycle Management, Budgeting and Cost Control. Prior to 1998, Don worked for several established and emerging software companies. He has a BS Marketing & Economics from the University of Louisville.

Bluware is proud to welcome Don to our team.  Already on target to meet or exceed our 2009 revenue goals as we continue to be recession resistant, we are excited to have Don on our side.